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Standard Website and Email Banner Ad Specifications
- Leaderboard
Size: 728×90 pixels
Max file size: 50k
Max animation time: 20 Seconds
- Wide Skyscraper
Size: 160×600 pixels
Max file size: 50k
Max animation time: 20 seconds
- Medium Rectangle
Size: 300×250 pixels
Max file size: 50k
Max animation time: 20 seconds
- Standard Banner
Size 468 x 60 pixels
Max file size: 50k
Max animation time: 20 seconds
- Pre-roll / Mid-roll Video and Companion Ads
Length: 15 seconds
Frame Rate: 29.97 FPS
Video Format: Submit full-frame uncompressed video as a Quicktime .mov file
Video Codes: DV / DVCPro NTSC (DV25) or DVC Pro NTSC (DV50)
Audio Codecs: Integer Big Endian - Stereo 16bit 44.1 or 48 KHz Sample Rate
- Submit Video As It Should Play:
The file should include only the ad (15 seconds) and not require any editing or clipping before transcoding (no bars/tones, slates, etc.).
Please provide an FTP address for access to the file Companion Ad Format:
Please submit:
- 300×250 .gif
.gif cannot animate more than 15 seconds.
Needs to include “collapse” text or ‘X’ button (we can build in, if necessary), unless the ad will not be expandable.
- 300×60 static
.gif Cannot animate at all
Needs to include “expand” text (we can also build in, if necessary), unless the ad will not be expandable.
- 1×1 script tag for tracking imps (optional).
This tag is only called once, at the start of the preroll.
Separate tracking tags, including Dynamic Logic, have to be embedded in this initial script tag.
- 1×1 redirect / click-command tag for tracking and redirecting clicks (optional)
Sponsorship and Newsletter Units
- Logo
Format: EPS, PSD, PNG or JPEG
Please send a hi-quality resolution and we can scale to size
If 3rd party tracking is desired, please send along a 1×1 tracking pixel tag, as well as a click redirect / click-command
- Media Types and Restrictions
All rich media (non-.gif/.jpg ads) need to be tested for technical compatibility and are subject to all policies herein. For more detailed technical information on these units, or to inquire about other media types, please email ads@blackexpos.net
- Media Type Acceptance
Specifications for Accepted Execution Types
- HTML YES
- Flash YES**
- GIF, JPEG YES
- 3rd Party - iFrame/Javascript Tags Doubleclick, Atlas, MediaPlex YES*
- 3rd Party - Standard Tags Doubleclick, Atlas, MediaPlex YES
- a / Tag Typ
Accepted Approved Vendors
- EyeWonder, Eyeblaster, Pointroll, Video (within ad) YES
- Motif Interstitial / Superstitial / Pop Ups NO
- Out of Banner / Floating NO
- Expandable YES Pointroll, Unicast, Eyeblaster, Motif
- Execution Type ( See Specs Below)
Accepted Approved Vendors
* Per Execution specs below if applicable. Cannot be used in newsletters.
** For Flash ads hosted by DSP, clicks tracking cannot be guaranteed and Diversity Search Partners cannot provide technical assistance in coding. Also per Execution Type specs below. Cannot be used in newsletters.
- Stop button must be included
- Max playtime (if non-user initiated ) = 15 seconds
- Max playtime (if user initiated with a click) = unlimited Mouse must be held in place for 1 second for ads to expand.
- Ad must collapse when mouse is moved off expanded section.
- Close button must be included on expanded section.
- Audio must be user-initiated with a click. Mute button must be included.
- Initial load of streaming ads needs to adhere to Diversity Search Partners size specs detailed on previous pagested types:
- Ad Size Maximum expanded size:
- 300×250 300×450 or 500×250 pixels
- 160×600 370×600 pixels
- 728×90 728×360 pixels
SEND CREATIVE or QUESTIONS to: ads@blackexpos.net |
ADVERTISING POLICIES & TECHNICAL SPECIFICATIONS
General Policies
Record of Delivery for Rich Media
If a client’s campaign is to be billed on 3rd Party data and the client is also running a separate vendor’s rich media ads, the rich media vendor’s record of delivery will be referred to as the source for impressions delivered, including cases where a 3rd party tracking tag is embedded within the rich media vendor’s code.
Multi-Event Clicktags in Flash Ads
Please notify us if use of multi-event Flash ads is employed (including if the ads will be rotated in at a later point during campaign). These ads are known to break if we try to track clicks on the our end, so if we know they will be used we will disable click-tracking at campaign launch.
Creative Change / Rotation Policies
- Max # of different creative units per placement 4 per ad size, unlimited if 3rd party-served
- Max # of creative changes allowed Once per month, unlimited if 3rd party-served
Creative Submission / Checklist for Submitted Creative
- Check creative against Media Types and Restrictions on last page?
- Did you stay under the max file size?
- Have you notified us of multi-event Flash ads you may be running?
Deadlines for Creative Submission
- Lead time for banner all ads
3 business days before launch
- Lead time for video, audio, sponsorship units
5 business days before launch
Late Submission Policy
Per the IAB Late Creative provision (in IAB/AAAA Terms and Conditions 2.0), we will run houseads for paid placements until creative is received. The impressions delivered will count towards the contracted goals. ADVERTISING POLICIES & TECHNICAL SPECIFICATIONS
SEND CREATIVE TO:
ads@blackexpos.net
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